January, 2022 — Cyclone Energy Group is proud to announce the launch of our new logo as part of the evolution of our company’s brand. As we enter into our tenth year in 2022, we felt it was time for a change. We have refreshed our logo to reflect who we are today and to symbolize our future.
We believe our new logo reflects a more modern look and captures our vision to position Cyclone Energy Group as a leader in high-performance, energy efficient, sustainable and healthy buildings. We chose a design that reflects our progressive culture and represented our guiding principles and core values.
The new logo includes a prominent brand symbol. This new icon reflects the unique qualities of the company. Phrases to help develop this brand symbol include ‘Building Life Cycle’, teamwork, sustainability, energy, technology and pushing through boundaries. Our new color palette is a warmer, more modern version of our original logo colors with unique secondary colors that compliment the primary brand.
“As Cyclone Energy Group has become a leading high-performance building consultancy over the past ten years, our brand needs to reflect our past successes while embracing the future,” says Benjamin Skelton, President and Founder of Cyclone. “Ryan developed a logo and icon that conveys that Cyclone is not just an engineering-based company, but an innovator in our field.”
Cyclone partnered with brand expert Ryan Keates of Foxduck for the new company logo and brand refresh. With over 15 years of graphic arts experience, Ryan brought his love and talent for purposeful design to the table. He created a logo that was meaningful in design; inspired by Cyclone’s history and enhanced with modern influence.
Established in 2012, Cyclone Energy Group provides reliable analysis, cutting-edge insights, and practical solutions through all stages of a building’s life cycle, from design to construction, through warranty, and into operations. Based in Chicago, our Team works throughout the United States on behalf of designers, contractors, developers, owners, and property managers. Our regionally-diverse portfolio of completed projects ensures that we can bring broad experience to each unique property engagement.
Learn more at www.cyclone.energy
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